At one point an aircraft mechanic and a car salesman, KTU's Rocco ventured into the broadcasting field in 1981, landing his first on-air gig at WSUS in Franklin NJ. After various on-air stints at radio stations in NJ, MD, Hartford & Philly, his big break came in 1983 when Scott Shannon called him to come back to New York to work for him on air at Z-100. He spent the next 6 years there under the name Joe Davis. In 1989 he joined 103.5 WYNY where he was the overnight personality known as Joe Marino. After working at other radio gigs he re-joined the 103.5 frequency In 1996 along with fellow Z-100 alumni Hollywood Hamilton and Diane Prior on what was now the New KTU.